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Express Oil Change is always looking for ways to get more cars through its bays, so the corporate office in Pelham, Ala., began working with EBSCO Creative Concepts on attention-getting ideas.
Express Oil Change purchased colorful balloon clusters, branded pop-up tents, parking-lot spanning banners, and fluttering razor flags for strategically timed placement outside several of its stores throughout the Southeast. These products had an immediate impact.
“We can see an actual lift in business from stores that use EBSCO’s promotional items versus stores that don’t,” said Express Oil Change’s associate marketing manager. “It has definitely helped grow our business in this tough economy. Our car count increased by about 15%!”