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Ebsco, Creative Concepts
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Creative Thinking
A chain of locally owned family restaurants held a "Survivor"-themed contest for each of their stores based on the popular television show. Each week, stores that did not meet the contest goals were “voted off the island”. The store that performed well enough to stay in the contest received weekly gifts from the corporate headquarters in their communications packages. We took this as an opportunity to have fun and use some off the wall ideas, including imprinted coconuts. The Director of Marketing stated, "
We were pleased with the creative ideas EBSCO brought to us, they helped make our contest a success."
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