Community Initiative

A non-profit organization was working on a wellness program designed to target low income sections of a large city. The campaign's aim was to supply a practical item that touted an educational message on healthy eating.  A popular, lightweight tote bag was designed with a grocery list on one of the side panels. The other side panel held tips to lowering blood pressure and making healthier eating choices. The tote bag was convenient and practical for the end user and could easily be taken to the grocery store.  This item provided a practical, educational solution to their intention. 

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