Awareness Building

A national financial institution needed help promoting a nation-wide campaign designed to increase referrals.  ECC created branded goodie bags with the idea that the customers would feel rewarded for banking with them.  Each bag contained customized promotional products, including sunscreen, balloons, desk games, and fortune cookies. Inside each cookie, the message read: “referrals will make you a fortune."  The campaign reached a national audience and was successfully launched at each of the 759 branches.  The Director of Marketing for the bank was so pleased with the success and ease of the promotion she said, “I never had to worry, it was always on time."

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